JFW Ecommerce Homepage

Happy Friday, Here's a homepage design I'm working on for a specialty retailer that sells high-end fitness equipment. The goal here was to get that message across as soon as possible - "we sell home fitness equipment". We achieved this with the in-home lifestyle photo, ability to play the elliptical product teaser video, and promotional text. The secondary text describes the elliptical shown in the lifestyle image with a link to the actual product. See full homepage design in attachments. Let me know what you think!