Aftel Archive of Curious Scents
A longtime fan of Mandy Aftel’s work as a natural perfumer and author, I jumped at the opportunity to help with the branding of their latest venture: an intimate museum dedicated to rare and curious scents. Mandy’s vision for the brand came to life through a luxurious letterpress scent strip or “perfume blotter”. A mirror-like gold foil nose engraving, inspired in part by a plaster cast of the nose of Michelangelo’s David, is enveloped by a combination of antiquarian typefaces to create a vintage trade card feel with modern crispness. Crane’s Lettra is not only the gold standard of letterpress stock, but its pure cotton content and fibrous texture makes it ideal for absorbing perfume. A Victorian hand ornament guides the museum patron through the timeless experience of sampling exotic essences for a memorable tactile experience."
This project was featured on Under Consideration's FPO:
