Agency Website

I'm sure many of you designers can relate to this.

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When working for an agency, in-house - any company really - you can't help but judge how they choose to represent themselves. Us, as designers, feel responsible for the website of the company we're working at, is it our real responsibility or not.

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This is why I decided to rebrand and freshen up the website of my last workplace, a thriving e-commerce agency headquartered in Aarhus, Denmark.
I used the round paw logo as the core brand element and reuse the bubbly round shape throughout the web. The goal is minimalist yet communicative and playful yet direct, reflecting their brand personality.

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Have you ever been in a similar situation, where you just can't help but redesign your company's website?

Laura Ader
Sr. Product Designer

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