Julio Jones Identity

This personal identity was pitched to Julio Jones a little while back. Although he didn’t go this direction, I wanted to share the process. See below for full story and details.

JJ + 11 + Optimus Prime

With Julio Jones being among the NFL's most elite wide receivers, he needed a visual identity to represent his dynamic brand. In his first year in the league, his "freakish" athleticism quickly earned him the nickname “Optimus Prime.” The goal was to convey his unique combination of size, speed, and strength.