Crypto Asset Pages

With so many people discussing concepts of future features, we found ourselves running out of product real estate to add assets, education, guidance, and new features. It was clear we needed a sustainable way to expand other than continuing to tack together new ideas.

If the homepage of Coinbase would act as a jumping off point for the experience, then assets needed a place to land.

To be successful, these “Asset Pages” would balance prioritizing a variety of customers needs (ie. What’s going on with Bitcoin?) and Coinbase’s own opportunities (ie. Trading, SEO, etc).