TomTom Agile Days Logo

Rejected logo for an internal event about agile product at TomTom in Belgium.

The circle symbolises collaboration with one shared goal. Much like a wheel, an agile product team is in constant movement. The four quadrants of the circle look different in the same way an agile product team is multidisciplinary. But they are also equal in weight because every role is as important as the next one. We played with the idea of assigning each quadrant to a specific role, a role a visitor of the event can relate to.