The View Of DC Print Collateral

Activation examples from the rebrand for the tallest observation deck in the Washington DC area.

Based on the positioning: The View of DC provides Top Views and Entertainment to Adventurous visitors in a picturesque, fun, and premium environment with a welcoming voice helping them feel connected to the area and be amazed.

The new logo would not have been possible without the help of George Washington! We incorporated our founding father's handwriting to help solidify this mark in the community of the DC area.

Learn more about the project with the case study on our site!
http://www.team-erickson.com/view-of-dc