Union Crate Brand Identity

Union Crate has been at the forefront of changing how companies manage their supply chain for the past few years. Their product is modular, intuitive, and continuing to grow.

They approached Milkshake Studio last year with the concern that their brand wasn't representing the flexibility their product gave to their customers. The notion of UC is based on the idea of flexibility and adaptability. With the rebrand, we pushed these ideas to form the basis of their new mark and product marks. By creating a block system we made it possible for their future products to be sub-branded without ever changing their identity. While the mark was their main concern we also gave them a simplified and clear voice. One that is relatable and humanistic, reflecting their values and approach to their work.