Brooklyn Capos Full Branding

Introducing the Brooklyn Capos of the Cardinal League!

After deciding to put a team in New York, we decided to explore the Burroughs of the city as specific locations to give the team a little more character. We settled on Brooklyn.

As a mascot we alluded to the large Italian population and distinct Italian neighborhoods of Brooklyn by referencing the intimidating American Mafia. Caporegimes, usually shortened to Capos, are the heads of crews and has major social status and influence in the organization.

The Brooklyn Capos as a brand gives off a dark and dangerous vibe featuring a simple black and white color scheme with gold accents.

Matthew Doyle
Branding & Illustration Studio

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