G4 Innovations Brand Overview

Inspired by @tieatie I decided to share a little more about this project.

A drone photography /videography/mapping company that strives to give people another perspective.

The first thing that was set and crystal clear from the very beginning was that we are aiming for a bold and timeless brand visual identity.

Therefore the biggest goal here was to bring something new, catchy, but not very busy. Also, the brandmark needed to stay appropriate, but not literal.
I started with easier to read symbols, but I had to switch to something more abstract in order to convey the brand's message better.
You can check the other symbols and the full project presentation here: https://bit.ly/2XRShuU

Starting with the smart symbol and continuing with the slightly customized wordmark every aspect had to be very logical, rational and taken care of with a lot of attention.

My role:
Brand Identity
Brand Guidelines