77 Things—Uber’s design principles and how we use them

Last year, Uber’s Brand team created a new visual identity system to represent Uber in the world. We used it to create 77 Things, a collection of design principles that we live by.

Read more about it here: https://medium.com/uber-design/77-things-about-uber-design-4621516e495c

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Team: Brand
Designers: Antonio Pina (Braz), Chad Balanza, and Mason Field, under the direction of Peter Markatos