Solara Suncare

Solara Suncare came to us with the mission to bring a clean sunscreen to the market that doesn’t have all of the chemicals and “nasties” that traditional sunscreen has. They recognized the value branding brings to a product based lifestyle company. And through research and strategy, We developed a complete branding system that included a shiny new wordmark, complimentary brand marks, modern typography, a brand voice that resonates with their audience and packaging design that balances the high end appeal of premium skincare products with a fun and energetic vibe that suncare exudes.

For us it was really getting out of the way of the product and showcasing the benefits.

From the master himself and our inspiration ~ Seth Godin

"he describes remarkable as "something worth talking about. Worth noticing. Exceptional. New. Interesting. It's a Purple Cow. Boring stuff is invisible. It's a brown cow."

Check out the full case study here:
https://bruxtongroup.com/solara-suncare

Onward!