Milwaukee Millers

What are your thoughts on this one? Only one more team to go after this! Provide some feedback so we can get a conversation going. It's the only way to develop as a designer and artist!

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We dug into the industrial roots of Milwaukee to come up with the Millers name. With a deep history of lumber, steel, grain, and paper mills, the name seemed to fit. Not to mention, Miller Brewing Company, one of the largest American breweries, is headquartered there. The name encompasses the midwestern attitude of blue-collar labor with a subconscious, city-specific twist.

Matthew Doyle
Branding & Illustration Studio

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