Oakland Jacks

Finally, the last team in the CLF Brand Package I designed with the founders of the league. Will be constructing a huge Behance project for not only the league itself but also each individual team as well, so stay tuned on that! Let me know your thoughts. ------- The Jacks name is meant to reflect on the history of the city of Oakland as well as celebrate its culture of the arts. The land that Oakland occupies was originally a large oak forest that was cut down by lumberjacks for wood to build the city of San Francisco. Jack London was also a famous American novelist from Oakland and an important business and entertainment district of the city is named after him.

Matthew Doyle
Branding & Illustration Studio

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