Boots Logo

Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. Working closely with Alex Andlaw and Coley Porter Bell my task was to help liberate the logo from the restrictions of its 1960’s lozenge shape. Adding in more craft and giving the logo freedom to expressive itself.

Americans, it may look like a baseball logo to you but I assure you that to us Brits your baseball logos look like our old retailers (sorry BrandNew hangover)

See the full case study on my site: www.robclarke.com

p.s. If anyone wants to ask me about it/the process etc let me know.