Outdoorsy - Logotype Exploration

In coordination with redesigning the website, we decided to embark on a complete rebranding of our identity, which represents our genuine intent to help the camper community by providing quality articles and digital goods.

The goal was pretty clear, the new type needed to resemble a friendly, fun yet professional character with lots of personality and energy. Also, it will be kept to present old logotype feeling at the same time. The Outdoorsy type also needed a stand-alone “O” character for smaller display usage.

Here’s a look at how it came together.