Shift – Customer Stories
Shift Technology helps insurance companies detect fraud and automate claims through an AI-native SaaS platform.
We partnered with Shift to relaunch their visual brand system and digital marketing experience.
Starting with an intensive sprint workshop, the Craft team led a holistic design process working closely with our partners at Shift. We took inspiration from their AI-driven platform which continuously monitors signals including including social media, weather, and satellite imagery. Leveraging those data points, we created a design system to represent claims data and fraud situations. The Shift website showcases the sophistication and accuracy of the Shift platform through the new design system and refreshed visual identity.
Our role:
Digital Strategy
Brand Messaging
Art Direction
Creative Direction
Website Design
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