VICE Case Study

VICE came to us to build concepts with a fairly open-ended brief. They wanted to rethink their mobile web experience, with only three requirements:

1. Discover a way to bring all the VICE verticals together
2. Give people a way to easily personalize their browsing experience
3. Ensure the design serves their audience demographics

They presented our work at CES to get people excited about the future of VICE.

Check out the case study and final presentation here. https://metalab.co/projects/vice

Shout out to @jameshobbs and @ajoulie for their help on the project and @BexJervis for pulling together the case study.