LaneShark
Owning land thats utilized for sport and getaways requires maintenance that takes time away from enjoying the property itself. LaneShark reduces the workload of clearing hunting lanes, roads, pond edges, underbrush, and more.
Laneshark was in need of a rebrand that positioned their company to match their bold personality as the category leader and original creator of their product. Strategically, they needed a symbol that reinforced their well-known name, and hinted at their product's purpose. The addition of the symbol allowed them to have more versatility within their system without loosing the positive brand equity they've already established.
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Do you need help with a new brand identity or rebrand for your business? I'd love to hear from you. Let's talk!
