NBA Finals Concept Redesign

In 2018, the NBA decided to move away from the iconic script logo they’ve used for The Finals since the 80’s and replaced it with a bland (imo), advertiser-friendly design. So it was the perfect opportunity for me fix some of the inconsistencies I saw in the old logo, but keep what I think gave it its charm (oversized F, the swash on the s, the star, etc.).

Posted on Oct 30, 2019

More by scott smoker

View profile