Interactive Ad (Spark) End Screen
We recently worked on a very fun "Spark" (eko's name for an interactive ad), for Walmart produced by EffinFunny and served during the eko show called Wizard School Dropout. Sparks are designed to be consumer-friendly ad experiences that springboard off the original show.
This Spark is its own scripted interactive show where it's up to the user to help the wizard decorate her apartment and prepare for the house warming party.
I designed the UI of this end screen where the user has the chance to purchase items they picked during the experience from Walmart's website or continue the show. The feedback from the ad has been outstanding!
If you wish to watch Wizard School Dropout, you can do so here
animation
choice driven entertainment
dropout
end screen
interactivity
motion design
result screen
school
ui design
user friendly ad
ux
wizard
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Posted on
Dec 23, 2019
More by Adriano Reis View profile
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