SickKids: Family Tree

Home screen for the SickKids Family tree, an initiative that celebrated the SickKids community. This interactive microsite allowed people to add, share and find their name on a virtual tree. The visuals highlighted the trickle-down effect of passing it forward. Community members created hundreds of branches that grew into what was dubbed: "Canadas largest family tree".

Credits: Thinkingbox, Cossette, SickKids Foundation
My Role: Design Director

See the full case study here: https://shelleyadamson.com/work/sickkids-family-tree/