Life in Overdrive branding
Logo design and brand foundation for a life coaching startup. The goal was to reflect the owner's personality, coaching approach, and ties to midwestern automotive culture.
The second image shows the concept sketches that were initially presented. From there, we refined the mark together and built upon it to lay a solid foundation for the brand to grow.
automotive
brand
branding
colorways
concept
handlettering
kentucky
life coach
logo
logo design
louisville
pattern
process
robby davis
typography
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Posted on
Jan 15, 2020
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