Doritos
If Doritos ever lost their minds and went uber clean, using the chip as an intentional “D.” The shape would shift color to define each flavor as well as provide a container for imagery and content.
See full project on my IG page 🤓
branding
cheese
chips
design
dorito
doritos
eat
food
fun
geometric
logo
minimal
negative space
packaging
potato chips
rebrand
simple
tortilla
triangle
typeface
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Posted on
Jan 16, 2020
More by Michael Irwin View profile
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