Rec Deck Brand Identity & Logo System

Recently my Carpenter Collective team and built the brand identity for Boulevard Brewery's new Rec Deck, a shuffleboard bar. With so many diverse applications within the project scope, we needed to develop a logo system that allowed optimal flexibility. That’s when the singular logo evolved into a series of logos allowing our client the flexibility they desired.
A full case study sharing the project and all the applications is now on our website here.

Tad Carpenter
Designer & partner at Carpenter Collective, a brand studio.

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