7r.ventures

https://7r.ventures/ needed a new website that would function as a new showcase for the company, adapted to its evolution and make the difference with other ventures. It also had to fulfill a platform function: a tool to automate processes, job applications, onboarding...
Working in a small team within the company to be as agile as possible, together we defined the strategy, storytelling and visual design starting with an MVP and iterating multiple times to reach a website that thrilled us all.
The final design conveys simplicity and professionalism, with the concept of genetic decoding as a background theme that connects with the company name.

More by Jimena Catalina

View profile