Simon Birky Hartmann / Projects / Goshen Guitar Works

Goshen Guitar Works

6 Shots • 15 Attachments

Goshen Guitar Works is a small but mighty guitar and bass shop, located in Goshen, Indiana.

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Goshen Guitar Works, phase four: applications!

July 11, 2017

With all the assets finalized, the various elements finally moved from the screen into the real world. The usual business cards, small logo banners, and the like happened. Also, a stamp (second frame). But more excitedly for the (not s...

Goshen Guitar Works, phase three: final assets

June 28, 2017

After all this variation work, we settled on a list of final assets to use: - The main mark, in its main color scheme, then in black and white - The secondary mark, in black and white. - The alternative color schemes we couldn't bring o...

1 attachment

the-shop-goshen-guitar....png

Goshen Guitar Works, phase three: fine tuning, secondary mark

June 28, 2017

After the main mark got finalized in the previous step, we decided to see if simplifying things further for the secondary mark could be of interest. We decided to stick with the full version.

1 attachment

the-shop-goshen-guitar....png

Goshen Guitar Works, phase two: more stuff

June 08, 2017

To anchor the project some more within the guitar world, I hunted down the official colors from the big two guitar manufacturers out there (Fender, and Gibson), and went to work on creating combinations. Additionally, I also created a s...

4 attachments

the-shop-goshen-guitar....png
the-shop-goshen-guitar....png
the-shop-goshen-guitar....png
the-shop-goshen-guitar....png

Goshen Guitar Works, phase two: first digital pass

June 07, 2017

After the sketches, it's time to do a first digital pass, draw the shapes, pick some typefaces, some color combos, etc. The first concept was based on a vintage bicycle head badge shape, but didn't translate well. The typeface used is L...

4 attachments

the-shop-goshen-guitar....png
the-shop-goshen-guitar....png
the-shop-goshen-guitar....png
the-shop-goshen-guitar....png

Goshen Guitar Works, phase one: sketches.

June 02, 2017

Here are some of the sketches done while working on the mark for Goshen Guitar Works. The attachment shows the pages in order, from not so great warm-up, to more structured ideas.