The new ALEC brand mark was used as the central graphic element in a refreshed visual identity system that included custom icons, new photo styles, a new brand pattern and a design roadmap for all future applications.Full Case Study: htt...
ALEC serves its members as the exclusive credit union for Abbott and AbbVie employees, retirees and their family members. At a pivotal moment of growth, the team at ALEC asked us to refresh its brand identity system by creating a new mar...
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