Kim van Tol Interior Design: Brand update

Two years ago I designed the brand identity for interior designer Kim van Tol. Kim has been working hard on her business since we launched the brand, and to fit her current goals and brand character we gave the branding a little update.

We decided to focus on a warmer color palette, a refined logo and more variety in typography to expand her branding on social media. The colorful blobs stayed, and I designed hand drawn doodles to give the brand an even more personal look and feel. The warm peach and yellow tones in the color palette suit the green from the first version, and with a more refined logo (and logo badge!) Kim’s brand is ready for 2022!