Case Study: LightSwitch Launch

Overview

We have had the pleasure of working with our friends at Lightswitch Video crafting a new brand and artistic direction for them. This carried over into a full website design and build. See the live site

Art Direction

They wanted the focus to be on their unique process and their ability to create amazing video worldwide. Creating a nostalgic style of doodling in the rules of notebooks, emphasizing craft and process. We carried this doodle style across the entirety of the brand from print, to web, and social.

Brand In Action & Web Design

We crafted a bold and bright color system that played up the doodle concept, expanding into web, animation the and beyond.

Results

Working with Rogue, Lightswitch now has a brand they are proud of and excited to share; beyond aesthetics the site is now faster, bolder, and aligns to their company values showcasing their unique process. We quipped them with a CMS that is lean and flexible allowing them to create pages and edit their site with ease and confidence. Check out the live site!

Team:

Sara Aube → Brand Design

PJ Curley → Design + Art Direction

Ben Paine → Development

Nathan Taylor → Development

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