Explore MN x Mall of America

Enter your text here...I was commissioned a while back to create a series of illustrations for Explore Minnesota Tourism at the Mall of America.The illustrations were focused on spring and summer in the state and were designed to repeat, and crop into unique compositions within the space.

Big thanks to Adventure Creative and Jenna Lalley for the opportunity and the creative direction!

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration

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