Truckbase.com: SaaS Website Revamp (Live)

We had an absolute blast working on the new site for Truckbase, a trucking management software—it was a completely new industry, with a new set of challenges. This meant getting knees deep into research, trying and iterating on things and ultimately getting it right.

Check out the live site here: https://www.truckbase.com/

Truckbase had a solid base of customers who loved the product, but they all had one thing to say: the site simply wasn’t conveying that value. It was made early in Truckbase’s journey and didn’t cater to the visitors’ awareness or highlight the product differentiators.

We collaborated with the Truckbase team to understand the key value props, communicate them to our target personas clearly, and then, design it in a way that strengthened the message and felt right for the brand.

This was an iterative process, with rounds of feedback and edits, and finally, we had a confident, modern website that spoke to the personas, told a story, and positioned Truckbase as the perfect antidote to our customers’ problems.

Here’s what the client had to say about the process:

"Beetle Beetle is great if you’re looking for an end-to-end partner. They took the time to truly understand our customers and market, rather than just rushing out copy or design.

Their specific full-cycle expertise in building SaaS websites showed throughout the process of working with them. And, they felt like an in-house team for the duration of the project."

Project Scope: