Bachan's Brand Refresh
I’m super stoked to share our recent brand refresh for Bachan's, the #1 household name in Japanese Barbecue Sauces.
Beginning with a modernized logo for functionality, the design journey extended to a energetic illustration library, typography, pattern, photography and branded motion styles, all echoing Bachan’s mission of “Bringing Family Together.” More than a condiment, Bachan’s new brand system is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.
Bachan’s: Tim O'Malley, Janet Lee, Justin Gill
Motion: Garner Dumas
Animation: Rohan McDonald
Writing: Erin Bosik
bachans
bbq sauce
branding
cpg
design
illustration
japanese barbecue sauce
logo
packaging
ryan bosse
stout
View all tags
Posted on
Jan 30, 2024
More by Ryan Bosse View profile
Like