Bike Branding & Web Design

Panther asked Marcato Studio to build branding, craft product 3D renderings and design a website for their mountain bike products. Panther aims to inspire healthy lifestyles through safe and reliable bicycles, get more people on a bicycle, riding safely and experiencing the joy riding a bike brings.

Taking the name Panther, they have a brand voice that focuses on speed, sharpness and elegance. We used concise and dynamic designs to get its point across and help cultivate the elegance of the brand, specifically used glossy black as the brand color to evoke the fur of a black panther, italics to evoke the running stance of a panther, and triangular cutaway corners to evoke the sharp fangs of a panther, etc. We hope to build consumers' association and memory of the brand by mining the visual key points in the brand meaning, and highlight the brand's personality and temperament, helping to build a positive association between the brand and its audiences.