Taco Bell Spot Illustrations - New Campaigns

Illustrations

Here’s the final batch of spots, from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.



The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.

These illos represent new marketing campaigns. Clockwise, from top right: Live Mas Live event at the Super Bowl, Taco Lover’s Pass subscription program, and fan voting on the Taco Bell app.

Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.

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Credits:

Client - Fast Company Magazine

Art Direction - Alice Alves

Sketches

Mockup

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Rick Hyde
Illustrator • Animator • Designer • MCR UK

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