Taco Bell Spot Illustrations - New Campaigns
Illustrations
Here’s the final batch of spots, from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.


The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.
These illos represent new marketing campaigns. Clockwise, from top right: Live Mas Live event at the Super Bowl, Taco Lover’s Pass subscription program, and fan voting on the Taco Bell app.
Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.
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Credits:
Client - Fast Company Magazine
Art Direction - Alice Alves
Sketches
Mockup
burrito
character
character design
editorial
editorial illustration
fast company
fast company magazine
illustration
mexican food
mexico
peace
procreate
psychedelic
retro
spot illustration
taco
taco bell
taco lover
vector
winner
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Posted on
Mar 27, 2024
More by Rick Hyde View profile
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