Pantheon Labs — unused concept

unused brand identity concept created for Pantheon Labs — a venture studio that solves problems through partnerships

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The identity mark for this concept was inspired by the ideas, conversations and collaboration that lead to the creation of great work. The mark is iconic, symbolizing both thought and speech. The vertical split in the center of the shape facilitates the formation of an abstract letter 'P' while also representing the two sides of the partnership — studio and client — each central to the success of the other.

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See the selected/final design direction here

from 2022