Logo Construction Process - Falcon Lake Extreme

A sneak-peak into my logo construction process for Falcon Lake Extreme.

After exploring many concepts surrounding a flying bird, signifying speed and agility, I returned to the style-scape which led me down an intriguing path where I ended up with an interesting set of concepts using the brand's initials.

Your honest thoughts are very much welcome.

Falcon Lake Extreme is an American video game company headquartered in SF, California. Founded in Oct 2019 by a legendary sport addict who couldn’t suppress his longing infatuation for speed, automobiles and Nitro. FLE is not just a gaming company; it's a gateway to the thrilling world of motorsport. Their mission is to transform virtual excitement into real-life adrenaline by inspiring console gamer to become professional motorsport drivers.

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