Primo's Deli: Unchosen Concept
Before landing on the final look for Primo’s last year, I explored a few other directions for the brand. I just stumbled across this one in the archives. Primo’s deli is in San Pedro California and so much of this city’s history revolves around the port of Los Angelas. Hard working longshoreman and their families have called San Pedro home for generations. Jonah talked a lot about this and how the sights, smells and sounds of the harbor are so nostalgic and comforting to those that grew up there. He painted an incredible picture of this place for me, so I did my best to paint (or draw) my own pictures. Here are just a few from that concept.Â
boat
branding
deli
design
graphic design
harbor
illustration
logo
los angelas
ocean
port
retro
sail
sailer
san pedro
sea
seagul
type
typography
vector
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Posted on
May 16, 2024
More by Jim Kennelly View profile
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