Meticulous Spirits

Logo concept for a small brand that hand-crafts gin and vodka in the Gulf of Mexico.

The client envisioned a sophisticated, abstract design that conveys attention to detail and represents the four elements of nature.

I came up with a mature combination mark that plays on the idea of a sacred circle and utilizes a palette inspired by metals, Platinum and Gold. 

For the type, I went with a semi-serif as it carries the elegance and traditional feel of a serif, but is more casual and contemporary. 

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