Design Union Logo

We wanted a mark or concept to reference our team that would not ostracize us as a snobby internal design department but rather express movement, depth and dimension, wonder, magic, and collaboration. Add a humanist typeface highlighting natural spatial relationships and a year later we have our fully formed Design Union logo.

The design process was a strong collaborative effort with Visual Designers Marcelo Butzke and Pradeep Mahadeshwar providing Ah-Ha! moments and Product Designer Michael Forsythe finishing it off.

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Posted on Oct 11, 2016

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