Snapchat Navigation for Non-Snapchat Users.
Can Snapchat's current Navigation scale with their growth?
Although their current Navigation seems to be a key component of their outstanding engagement, ultimately it can become a big obstacle for users who are new to the concept.
Snapchat seems to be exhausting their initial momentum and market penetration. Adopting a more standard navigation pattern could help them to ease the process of acquiring their next 100 million users (or not?)...
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Posted on
Feb 5, 2017
More by Juan J. Ramirez View profile
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