Premier Freight

4 Shots

I worked with Premier Freight, Burch Partners, and Blue Sky Sessions to create an identity that would modernize their brand & help their expanding business.

noahread.net/work/premier-freight

More Projects

Premier Freight Logo logo

Premier Freight Logo

June 16, 2016

Premier Freights new identity uses a bold, simple mark. The mark and typeface (DIN Next) hearken to highway signage.

Premier Freight Logo: Vertical Lockup logo

Premier Freight Logo: Vertical Lockup

June 16, 2016

The Premier Freight logo is also built to hold up to different usages; from the sides of trucks, to letterhead, websites, and uniforms. The logo is designed to be used in horizontal or vertical lockups. At times the mark may be used alone.

Premier Freight Logo Application branding logo

Premier Freight Logo Application

June 16, 2016

While designing the Premier Freight Logo I tested the logo in a variety of expected applications to make sure the color, lockups, and mark were readable and clear in a variety of circumstances.

Premier Freight Branded Services branding logo

Premier Freight Branded Services

June 16, 2016

In the Premier Freight identity design process the creative team worked together to extend the brand into the service categories that Premier offers. This also serves to show how the brand could expand moving forward.