Festival of Imagination: Campaign Identity

Hi folks,

Excited to share this with you. Full campaign branding and identity for the 2019 Ironbridge Gorge World Heritage Festival, which for this year it was entitled: "The Festival of Imagination".

The Ironbridge Gorge World Heritage Festival is an annual event and for 2019 the destination team wanted to focus on the theme of Imagination and seeing the Gorge in a different way.

The project involved creating a full brand identity and guidelines (which could be provided to festival partners), illustrating icons of the poignant attractions from the area and then collating all these assets into a final campaign which was populated across a range of digital and print advertising as well as festival collateral such as programs, wayfinding and merchandise.

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