Hey Cloudy, Audio Stories for Children

HeyCloudy is an up and coming business built with the goal of providing children with audio content in the form of traditional stories, learning experiences and educational snippets.

Everything in the app had to be designed considering the capabilities of the children who were going to use the product. None of the regular affordances for taken for granted, and the experience was tailored for them, such creating a unique art style for the product that was relatable and friendly, creating an icon set that matched it, and colour coding the app to indicate the child’s age range and corresponding story level.

The redesign completely overhauled the app and pivoted its users’ perception towards it from just a content provider, to a content and tailored experience provider. The onboarding time was reduced by 40% to bring people to the content offering faster and more efficiently. Average listening time went up by 180% and incoming user feedback started becoming more about content requests than product complaints. Premium subscriptions also saw an increase in conversions, with 40% more users choosing to sign up to unlock more stories and additional features.