Coutinho
This assignment entailed the creation of a new webdesign for Coutinho, an educational publisher. The new website had to comply with a number of design principles. Most importantly, the design needed to portray that Coutinho is a specialist because of the collaboration with the authors: the teachers. The study books published and sold by Coutinho, are created in cooperation with teachers. Because of how important the teachers are for the brand, I came up with the line: 'Creating content by co-creation'. Therefore, the round shape of the C is the silver lining in this new webdesign. This is because round shapes evoke feelings of flexibility, kindness and togetherness.
