The Sporty landing page design
Hey all,
Sooner or later, every business comes to a moment when it is necessary to expand its target audience and create the Blue Ocean to get more customers and more downloads.
The client’s topic is sports. This is a trendy and overloaded area. It was quite difficult not only from the point of view of design but also from marketing to submit information in a different way to get the higher engagement of new users for the site and the App. But we did it.
Problem:
Red ocean and an overabundance of identical sites offer the same thing - try 14 days for free and join us for a million money in the world. But for some reason, only a few offer something for free just like we decided to do. Our client Met is a well-known coach and he decided to popularize sports through his website and for those who fell in love with sports - there is an opportunity to continue either for free or expand the version for home or gym.
Goal: The main goal was to make this site different and exciting and to give people more than others expect, that is, to create the Blue Ocean. Attractive, relaxed style in the spirit of poster designs from 70-80s. There are different possible workouts for home and gym to keep in shape. And if you like it and would like to continue - you can subscribe for other pockets and any budgets.
Decision:
We gave the target group a choice of several concepts to choose and when they showed us the most positive feedback, we focused on it. We have selected the style together with the clients and have already won the marketing tricks from Instagram. This allowed us to create this blue ocean - more than I come to life from you and something free that is useful every day. You can use workouts for free in the App or on the website - it’s solely of your choice as you wish. Also, each workout can be displayed on the TV, getting maximum comfort. It’s more than just a regular fitness app site - it’s a whole sport culture
Design — Figma
Illustrations — Illustrator
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💌 I am open to new projects! hey@migulko.cz
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