Sem Parar - Study on their brand and UI

Recently i started using Sem Parar ("nonstop" in direct translation) services in Brazil, they provide a service where you don't need to stop to pay for tolls, parking and even gas stations.
With that in mind i thought how would i create something in that area, in this shot i show some concepts reusing the Sem Parar name, giving a new face for their brand and starting some studies around their UI and features.