Broadstone Bear — Negative Option
I have been in the process of resurrecting an old project which I wasn’t happy with it. Initially I called it ‘Black Bear’, a fictitious craft beer brand. The problem I found was that it was too fussy when designed previously, the colours were heavy on the eye and the general design couldn’t breathe. Albeit that I have have uploaded these elements in black and white, I perceive the brand to be quite minimal and colours prioritised around flavours.‘Black Bear’ also implies the brand should be black – at least in my mind. I do want to keep a sharp contrast in the packaging design but opt more for a minimal and cleaner approach overall.
bear
beer
black
brand
branding
colour
craft
design
graphic design
identity
illustration
logo
packaging
vector
white
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Posted on
Oct 15, 2021
More by Russell Meyler View profile
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