Broadstone Bear — Positive Option

I have been in the process of resurrecting an old project which I wasn’t happy with it. Initially I called it ‘Black Bear’, a fictitious craft beer brand. The problem I found was that it was too fussy when designed previously, the colours were heavy on the eye and the general design couldn’t breathe. Albeit that I have have uploaded these elements in black and white, I perceive the brand to be quite minimal and colours prioritised around flavours.‘Black Bear’ also implies the brand should be black – at least in my mind. I do want to keep a sharp contrast in the packaging design but opt more for a minimal and cleaner approach overall.