Logo/Visual Identity Design + Case Study for Orient Axis

Visual identity & UI/UX design for a task management platform.

Hey 👋,

I was lately working with an agency, where we'd be researching on people and their lost productivity during the pandemic. Majorly working remotely, the tech work-culture has seen a great amount of lost time management.

Blame poor collaboration or effects on mental health, work suffered.

The Project

Orient Axis (MVP still in funnel) is a balanced, minimalist, and essentialist approach to battle out complex tasks and projects. Meant to be used to freelancers, agency owners, and tech entrepreneurs.

The Challenge/Gap

Amongst many bigger names, to-do app has become the "template" to just create app and get started in the SaaS industry. But after research 22 users of existing to-do apps with paid plans (8 freelancers, 1 small team in a branding agency, video editors, and photographers) we found out that to-do lists just stay as they are created, stagnant to the core, with just 35% of the actual listed tasks done.

Reasons?

Distractions. Social Media. Calls. We all have been there, numbers won't speak for this.

The Solution

Along with AdSpace, we created user personas based on the studied users. We're working on this minimalist MVP where a user can put the tasks, including personal life ones. While the focus remains on work-specific tasks, it is nowhere to be forgotten that the user also has a personal life.

Flow

Once tasks are put under work category, user can enable a distraction-free mode. This will work on permissions of the device. Once enabled, the app will put all the distracting apps (Social media, Movie, & Media apps) to an hibernate mode or silent notifications until work-tasks are ticked.

The product might see some calm/lo-fi music integrations in near future updates post launch

For work enquiries:

👋 Say hi in the inbox @ anuragganguly.design@gmail.com